For CMOs & Marketing Directors

Auditable pipeline, not impressions nobody buys.

The pressure on the CMO is the same every quarter: defend the spend. ABARGON delivers clean tracking, honest attribution, and an editorial engine the CFO can sign off on without fighting marketing.

7.7%
of revenue goes to marketing (and it's not rising) — Gartner CMO
61%
of marketing budget is already digital — Gartner
49%
of CMOs see genAI ROI in efficiency — Gartner
39%
of CMOs will cut agency spend — Gartner

The real pressure

Three lines the CFO tells the CMO at every close.

These aren't hypotheses. They're verbatim quotes we collected last quarter.

Line 01

"These numbers don't match what sales closed."

Tracking reset, CRM reconciliation, and defensible multi-touch attribution. A single source of truth.

Line 02

"Why did cost per lead go up again?"

We audit lead quality, real intent, and channel mix. Decisions based on data, not opaque auctions.

Line 03

"What story are we telling this quarter?"

Quarterly editorial thesis, content calendar, and a recognizable voice that the buyer identifies with.

Next step

Tracking audit in 60 minutes.

We tell you which events are broken, where attribution contradicts the CRM, and what needs to be cleaned up before you increase spend.